Challenge coins have existed since ancient times. Challenge coins were used to reward military men who performed meritorious services. These coins date back to the first world war. Over the years private institutions integrated custom challenge coins into their system. Custom challenge coins are beneficial to not only government institutions but also private institutions. Gradually, more companies are using challenge coins to reward meritorious deeds. This article will be beneficial to you if you are trying to decide whether you should adopt custom challenge coins in your institution. This the article lists the benefit of using custom challenge coin in your business.
Your institution’s brand is promoted by custom challenge coins. Custom challenge coins are commonly designed with the institution’s logo to which they belong. Your institution will be recognized anywhere you and people see your coin. Even those who did not know about your institution will now recognize it, this is a form of brand promotion. Apart from that, it also acts as a form of business card. Business cards usually have the company’s logo and name designed on it. Custom challenge coins will help people to identify the business in the same way that a business card does. Another advantage of using custom challenge coins is the fact that they help to boost workers’ morale. In the past, custom challenge coins were used as a form of reward to the military men who performed meritorious services. This boosted the morale of not only the ones who received the coin but also other military servicemen. When you perform something meritorious, it feels good to be recognized. It is also encouraging to know that your efforts will be recognized in the end. The same theory is applied in institutions when rewarding workers. They have their morale boosted. In turn, co-workers’ have their morale affected positively. Production is ultimately increased due to this. Custom challenge coins help to increase diligence in workers.
Custom challenge coin can be used to foster a culture which makes not only workers to identify with the business but also customers which, in turn, is beneficial to the institution. Solidarity in workers can be fostered by custom challenge coins. This camaraderie is brought about by the institutions newly fostered culture and unity. Customers will also be able to identify with the business once it has a culture. The customers’ understanding of the way the business handles its business brings about this effect. Other awards and trophies are too common and thus are not as appealing as custom challenge coins. Everyone wants to be uniquely distinguished. The the fact that trophies are not unique may have made them to gradually lose their effectiveness. Custom challenge coins are custom made to meet the institution’s specification, therefore, they guarantee that the coin will be unique.